Proof that Mainstream Media is Dying
Over at the Long Tail blog, there is some fascinating analysis of the death of mainstream “mass” culture:
* Music: sales last year were down 21% from their peak in 1999
* Television: network TV’s audience share has fallen by a third since 1985
* Radio: listenership is at a 27-year low
* Newspapers: circulation peaked in 1987, and the decline is accelerating
* Magazines: total circulation peaked in 2000 and is now back to 1994 levels (but a few premier titles are bucking the trend!)
* Books: sales growth is lagging the economy as whole
Posted by Ori on 04/12 at 12:21 PM
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