More Concessions to Local TV Affiliates?
An interesting approach:
Local news video from 16 CBS-owned television stations will be available on online portal Yahoo Inc., the companies said on Monday.
Splitting the ad revenue with Yahoo may cut profits but gives local TV affiliates a way to feel that they are not being given the cold shoulder. How long will CBS use a middleman before hosting the local stations themselves? Presumably those affiliates will want to see some profits from the online ads to make up for the lost audience share.
Posted by Ori on 10/18 at 01:10 AM
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