Global TV Ad Spending Losing Share to Net
A lot of people are pretty skeptical when they hear BBB talking about the death of TV. TV is such a quintessential American pasttime that it is inconceivable to people that it could ever die. Well, to our skeptics, here is another nail in the coffin:
Television’s share of global advertising spending is expected to slip by 2007 as more ad dollars are diverted to the Internet, according to an industry forecast released on Monday.
Television’s share is expected to peak in 2006 at 37.9 percent of global ad spending, before slipping to 37.8 percent by 2007, according to a new study by ZenithOptimedia, a division of French advertising group Publicis.
Posted by Ori on 04/20 at 10:31 AM
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